Here’s the truth: You’re already wealthy. Right now, as you read this, you possess three of the most valuable currencies in existence – attention, energy, and time. The question isn’t whether you have wealth; it’s whether you’re investing these currencies wisely or trading them at a discount.
2024 was the year this reality hit me like a thunderbolt. It wasn’t just about leaving a stable job or starting a business. It was about fundamentally questioning the equation we’ve all been taught: that trading our prime years for a paycheck somehow equals success.
As I step into 2025, one of my biggest questions remains: How do we maximize our time currency? How do we break free from the labor-for-hours trap and create value that truly reflects our worth? While I don’t have all the answers yet, 2024 taught me that asking these questions is the first step toward finding them.
This is the story of how losing what seemed like financial security led me to discover what true wealth really means – and why that discovery might just change how you view your own path forward.
The most significant shift of 2024 came through what appeared to be a setback – the redundancy of my position as Operations Manager at Prime Paints. But let me share a brutally honest story about why this corporate “setback” became my greatest breakthrough.
The harsh reality of corporate survival was eye-opening. As Operations Manager, I was living paycheck to paycheck despite the impressive title. Think about this: my entire monthly salary would barely cover basic needs – rent, food, transport, and minor expenses. By month-end, I was often stretching remainders just to make it through. No savings. No investments. No assets. Just surviving.
Here’s the scariest part: I was on track to spend 5 years of my prime working years without accumulating a single significant investment. Let that sink in – 5 years of your youth, your most energetic years, potentially wasted on just existing. If you’re in a job where you can’t save or invest meaningfully, you’re not building a future; you’re just treading water.
Before Prime Paints, I had been running Mwanza Digital, my graphic design business. It wasn’t making millions, but at least every coin earned was building my own empire. Taking the Operations Manager position seemed like the “responsible” choice at the time – steady income, professional title, structured environment. But I was trading my entrepreneurial freedom for an illusion of security.
Each day at Prime Paints felt like watching my true potential slowly die. I’d solve complex operational problems, manage teams, and handle crises – all skills that could have been directed toward building my own business. Instead, I was using my best hours to build someone else’s dream while my own business gathered dust.
When the redundancy conversation happened, it felt like the universe was staging an intervention. You see, sometimes we pray for growth but fear the very change that brings it. The redundancy wasn’t a setback – it was liberation disguised as loss.
What happened next still amazes me: Within just two months of going all-in on Rubikon Ventures (which now incorporates my previous Mwanza Digital business), I generated more revenue than my entire tenure at Prime Paints. Two months of betting on myself outperformed years of playing it safe. This isn’t just a story about making more money – it’s about the power of backing yourself when everything seems uncertain.
Yes, the journey with Rubikon Ventures has its challenges. We’re still finding our perfect focus, still navigating away from labor-intensive services toward more scalable solutions. But here’s the critical difference – every challenge we face now is an investment in our own future, not someone else’s.
Here’s my advice to anyone reading this:
To everyone sitting in an office right now, feeling trapped but afraid to make the leap – I get it. The security of a paycheck, even a small one, feels safer than the unknown of entrepreneurship. But ask yourself: In 5 years, will you regret not taking the chance more than you’d regret trying and failing?
Sometimes we don’t need to overthink our next steps. Deep down, we already know what we need to do. The question is: will you have the courage to bet on yourself? Because from where I stand now, that bet is the safest investment you’ll ever make.
In our first quarter of serious operation (October to December 2024), Rubikon Ventures demonstrated impressive revenue across multiple streams:
Total Quarter Revenue: K66,000
These numbers represent more than just financial success – they validate the decision to fully commit to entrepreneurship.
The content creation journey this year took an interesting turn. Initially, I focused on creating valuable content about academic success, entrepreneurship, and career development. Despite the value these videos provided, they struggled to gain traction.
However, everything changed when I started speaking about the national power crisis. When ZESCO increased load shedding from 12 to 21 hours, leaving citizens with only 3 hours of power daily, I felt compelled to speak up. My videos exposing the incompetence in managing this crisis suddenly gained significant traction, with one reaching over 20,000 views.
While this breakthrough in viewership was encouraging, it wasn’t aligned with my intended brand direction. I didn’t want to be known as a political commentator or someone who solely focuses on governmental criticism. This realization led to a strategic pause in content creation – a step back to realign with my core message and values.
2024 brought a profound shift in my understanding of success and wealth creation. Through studying hermetic principles and deeper spiritual concepts, I discovered that true wealth transcends mere financial gains. The key revelation was understanding that success manifests across three planes – Physical, Mental, and Spiritual.
This new perspective taught me that money isn’t just currency – it’s a form of energy, attention, and time manifested in physical form. As Nero wisely teaches, spirituality that doesn’t transform your reality is merely vanity. This understanding became particularly powerful when I realized that manifestation occurs most naturally when you’re no longer desperately seeking what you desire.
The early months of 2024 presented the familiar struggle of balancing employment with entrepreneurial ambitions. The redundancy at Prime Paints, while initially challenging, became the catalyst for full commitment to Rubikon Ventures.
As we move into 2025, the vision is clear: expansion. Rubikon Ventures and the Mbili Mwanza Brand are poised for growth beyond just service delivery – we’re creating a movement that transforms how businesses approach their digital presence.
Looking back at 2024, several crucial lessons stand out:
As we step into 2025, the focus is clear: finding that sweet spot where Rubikon Ventures can deliver maximum value while moving away from labor-intensive services. We’ve proven the business model works – now it’s time to refine and scale it in a way that respects both our time and our potential for impact.
The journey of 2024 wasn’t just about starting a business – it was about breaking free from conventional thinking about success and time. While we haven’t yet found our perfect focus, we’re moving deliberately toward it, guided by the lessons of this transformative year.